The Alcaraz Era
Carlos Alcaraz has been the most promising up-and-comer in the world of tennis for the past several years. So when the Spanish phenom finally won his first Wimbledon, Nike wanted to celebrate the beginning of a whole new age in the sport: The Alcaraz Era. To do so, we created an impactful campaign for social, digital and OOH that marked this important milestone for the brand and the future of the sport. Not only did the campaign help establish Carlos as the new face of tennis, it earned over 600K likes under 24 hours, making it the brand’s most successful post in 2023.