Fire Is Coming
HBOMax wanted to generate buzz across Europe for the premiere of the highly anticipated prequel to Game of Thrones: House of the Dragon. To do so, we made use of one of the most iconic elements from both series – dragon eggs – in order to get viewers excited about the series.
We created a series of eye-catching executions – from OOH and DOOH to special installations and builds – centered around a 7-day countdown in which the audience witnessed how the eggs gradually hatched until they burst open on the day of the premiere, revealing one of the show’s fire-breathing dragons.
The campaign was brought to life across 11 European markets, including executions in print, digital, social and on the HBOMax itself, helping to make House Of The Dragon the platform’s biggest premiere to date.