Prêt-à-Portable

Opera GX

Introducing The Pret-a-Portable Collection by Opera GX, created by award-winning fashion designer Hed Mayner: An impractically practical line of clothing and accessories that allow PC gamers to take their gear wherever they go – and make the whole world their desktop. 

At the center of the capsule collection is the PC Purse: A ridiculously oversized handbag that’s big enough to fit an entire gaming setup inside – from the mouse to the monitor and all those damn cables – and stylish enough to sport in any setting (if you can fit it through the door). And we completed the look with an alt+couture ensemble with plenty of extra pockets to hold the rest of a gamer’s go-to inventory items – like controllers, headphones and Flaming Hot Doritos – so they can take them to-go. 

The face of the campaign was none other than Tommy Cash: Estonian rapper, artist and Internet icon – who debuted the collection runway-side stunt during Paris Fashion Week.

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Client:

  • Opera GX

Sector:

  • Gaming
  • Luxury Goods
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