Explore Uranus

EasyToys

The anus may be the butt of far too many jokes – but it’s also one of the most ignored erogenous zones on the human body. Yet, according to a recent survey by EasyToys, less than half of surveyed adults have ever probed their own black hole, with the majority of them citing “fear” and “cultural taboos” as the primary reason for not doing so.

 So, inspired by the new space age, Europe’s biggest adult retailer decided to embark on an inner space race of their own – encouraging pleasure seekers everywhere to join their “Asstronaut Training Program” and embark on a voyage into uncharted territory. And to get people talking more openly about the dark side of their moon, we launched a truly cheeky advert – an ode to sci-fi cinema set in the depths of space. Because the last great frontier… is in your rear.

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“Olvida ir a Marte y deja atrás los tabúes, la última frontera está en tu trasero. ”

“Spacey ad for adult toys invites you to become an Asstronaut.”

“This isn’t your grandma’s tourism ad. Or is it? We don’t know your grandma.”

“EasyToys pakt rol als marktleider met prikkelende campagne.”

“EasyToys quiere que explores Urano”

“EasyToys Wants You to “Explore Uranus” in Cheeky Campaign to End Anal Taboos”

Client:

  • EasyToys

Sector:

  • Leisure
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