EU-Revision
Paddy Power
When the UK voted to leave the EU, prompted mainly by the whims of Brexiteer politicians, Europeans were understandably upset. After all, part of the reason for Brexit was supposedly to stop their EU neighbors from “flooding their shores”. Well, as they say, revenge is a dish best served cold. Just like vichyssoise. That’s why we launched “EU-Revision”. Presented by Irish music mogul and talent judge Louis Walsh (X-Factor, Britain’s Got Talent), it aimed to get people across Europe to vote for the UK in the Eurovision Song Contest as revenge for Brexit. Why? Because if the UK won, they’d have to host the contest, which meant opening their borders to thousands of the people they love most: Europeans.
“Louis Walsh is coming out... in support of the UK for the Eurovision”
“Louis has cheekily urges Eurovision fans to take revenge on the UK for Brexit”
“Paddy Power and Louis Walsh urge EU to avenge Brexit at Eurovision”
“Paddy Power is asking all Europeans to form a union against Brexit”
“Louis Walsh wants the UK to be forced to host Eurovision”
“Louis Walsh joins forces with Paddy Power to launch EU-Revision”
Client:
- Paddy Power
Sector:
- Sports Betting