Adult Activity Book

Paddy Power

One of the things that left Paddy Power’s bettors absolutely bored during the pandemic was the lack of top-tier professional sport. So to keep sports fans across the UK and Ireland entertained until things kicked off again, we created an Adult Activity Book filled with sports-inspired puzzles, games and head-scratchers to help bash the lockdown boredom. Users everywhere could download the book for free, and we even printed some of the hardest puzzles in national newspapers in the UK – so readers could try their luck and see if they’re smarter than the average professional footballer!

Want to see how you measure up? Download Paddy Power’s Adult Activity Book here.

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Client:

  • Paddy Power

Sector:

  • Sports Betting
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