A Touch of the Mediterranean

The Mediterranean lifestyle has always looked pretty good from the outside: Long lunches, fresh food, good company, and a healthy way of life that somehow seems effortless to achieve.

So for the launch of Bertolli’s new Blended Oils, a mix of sunflower and canola oils with extra virgin olive oil, we wanted to show that you don’t need to completely change your lifestyle to bring a little bit of that feeling into your everyday meals: Just a touch of the Mediterranean – in the form of healthy and delicious EVOO – is enough to make a difference.

Building on Bertolli’s “Good Living Recipe” platform, we turned an everyday cooking moment into a simple first step towards living a little more Mediterranean and bringing it to life through as series of videos and stills targeting consumers across the UK and Germany.