It’s Goal Time!

Royal Caribbean, the world’s largest cruise operator, wanted to activate their sponsorship as the Official Family Partner of London’s oldest club, Fulham FC. Re-branding the partnership under the rallying cry of “It’s Goal Time” – an evolution of their new brand platform, “It’s Go Time” – we helped them bring fans from the pitch to paradise during the club’s match against their biggest rival, Chelsea, with a series of activations. Spanning everything from social content with local influencers and in-stadium messaging to family-friendly activities at the club’s historic Craven Cottage, our match day takeover culminated in a halftime contest involving some truly massive suitcases – and one lucky fan who scored a trip for two aboard Royal Caribbean’s newest ship, the Legend of the Seas.