The Brexit Bunker
Paddy Power
Over the last 3 years, Brexit has become the most talked about issue in the UK, dominating the airwaves and conversations from the local pub to WhatsApp chat groups. Whether they chose to leave or remain, at this point there’s one thing all Brits can agree on: they’ve had enough of the Brexit madness. So with the help of Paddy Power, we created the Brexit Bunker: an isolated fortress in the middle of the sea between England and France where two lucky Brits could go to escape all the chatter.
To get the word out, we teamed up with outspoken legendary footballer Eric Cantona to bring some order to the chaos and take on Brexit politicians in the process. The Bunker became the talk of the UK, racking up more than 7 million views of the campaign’s videos, with #brexitbunker a national trending topic in the UK and Ireland.
Results
26M
total impacts
7M
video views
400K
Twitter interactions
45%+
positive sentiment
#TT
UK and Ireland
“Paddy Power invites British people to stay at their Brexit Bunker in new advert”
“Eric Cantona says no to Brexit from his mid-ocean bunker”
“Eric Cantona collars PM over Brexit in Paddy Power latest”
“Cantona y el búnker para salvar a los ingleses del Brexit”
“Man Utd legend Cantona mocks Theresa May dance in hilarious advert”
“Eric Cantona Is Offering Brits an Escape from EU Madness in His ‘Brexit Bunker’”
Client:
- Paddy Power
Sector:
- Sports Betting
Capabilities:
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