Prêt-à-Portable
Opera GX
Introducing The Pret-a-Portable Collection by Opera GX, created by award-winning fashion designer Hed Mayner: An impractically practical line of clothing and accessories that allow PC gamers to take their gear wherever they go – and make the whole world their desktop.
At the center of the capsule collection is the PC Purse: A ridiculously oversized handbag that’s big enough to fit an entire gaming setup inside – from the mouse to the monitor and all those damn cables – and stylish enough to sport in any setting (if you can fit it through the door). And we completed the look with an alt+couture ensemble with plenty of extra pockets to hold the rest of a gamer’s go-to inventory items – like controllers, headphones and Flaming Hot Doritos – so they can take them to-go.
The face of the campaign was none other than Tommy Cash: Estonian rapper, artist and Internet icon – who debuted the collection runway-side stunt during Paris Fashion Week.
Client:
- Opera GX
Sector:
- Gaming
- Luxury Goods