Reyes de la Noche

Chivas XV, a 15-year-old blend of Chivas Regal’s legendary Scotch whisky, wanted to communicate their new brand positioning – “I Rise, We Rise” – to partygoers across Spain. So to demonstrate how the aged spirit has evolved for a whole new era, we launched “Reyes de la Noche” (Kings of the Night): A series of parties and nocturnal events in different Spanish cities designed to show how Chivas XV elevates the nightlife. From a photocall featuring a professional fashion photographer, to a host of in-party activations and performances, the events were a resounding success, leaving everyone who came into contact with the brand feel like royalty.