Spirit of the Island
After the first reform of its history, Pacha wanted to evoque its roots and claim for its legitimate position as the “local club”. That’s why we did a campaign, based on the concept “The Spirit of the Island”, that ties the bonds between the locals, the traditional Ibiza culture and the club. A tribute to the authentic Ibiza, something that this iconic club has in its DNA since it opened its doors in 1973.
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