Unlikely Friendships

WeRoad was built for travellers looking to head out on their own, but who wan’t to explore the world with others. But whether you’re going to Thailand or Iceland, you never know who you’re going to meet – and force a lasting bond with – along the way. So to promote the brand across Spain at the height of travel season, we launched an OOH campaign in major cities like Madrid and Barcelona, showing that, with WeRoad, you might make friends with people you never thought you would; Whether that’s a fan of your team’s biggest rival, or someone on the opposite side of the political spectrum. Because that’s the power of travel.