The World is Waiting
When the entire world stopped in March 2020 due to the pandemic, travel came to a halt as well. When it did, the world’s #1 travel brand asked us to give them a hand in figuring out what to say to their millions of users across the globe who were now stuck at home.
We came up with a message of calm and hope for the world’s travelers, telling them something you would never expect to hear from a travel brand in a normal situation: that travel can wait. Because no matter how long we might be stuck at home, the world will be waiting when we’re ready to see it again.