Where in the World?

Booking.com

With international travel all but impossible during the first months of the pandemic, Booking.com wanted to encourage people to discover amazing destinations within their own borders. But we detected a problem: Today, many people today have traveled more abroad than at home and didn’t see the value of all the places they could visit in their own country. So to make them aware of what they were missing, we conducted an experiment with real people on the streets of London to find out how much they know about some of the incredible destinations in their own backyard. 

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Client:

  • Booking.com

Sector:

  • Travel
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