Murder Mystery 2

Netflix’s Murder Mystery 2 – “Criminales a la Vista” in Spanish – has more action, more suspense, and more laughs than the first film. So to get viewers across Spain excited for the return of Adam Sandler and Jennifer Anniston as crime solving couple Nick and Audrey Spitz, we wanted to show them just how much more of everything they could expect from the sequel. To do so, we launched a nationwide campaign with ad hoc executions in OOH, digital and broadcast TV, tapping into local insights to compare the action in the film with the kind Spanish audiences encounter everyday: The suspense of Spring Break train travel, the excitement of Semana Santa in Seville and even the fiery protests that were taking place in Paris.