Apply to Godolkin
Gen V – Prime Video’s newest series from the universe of The Boys – is all about a group of super powered students at a super f**cked up school: Godolkin University. So to get viewers psyched for the premiere, we launched a contextual OOH campaign on college campuses across Europe, inviting students to apply for admissions and meet some of their future classmates: From a pair of really bright alumni to the coolest guy on campus.
In addition to the campaign, we created other on-campus executions, including a Compound V vending machine and Gen V-themed coffee (anything to make regular students feel like supes!).