13 Reasons Why

For the launch of the second season of the hit teen drama 13 Reasons Why, Netflix wanted to get the word out to Spanish and Portuguese viewers in a big way. At the same time, they wanted us to come up with an original concept for the region that would play upon the local perceptions of the show while hinting at the theme of the upcoming season which revolved around a trial. In response, under the concept “When everyone judges, no one is innocent”, we created an interactive campaign in Spain and Portugal that showed people that, like on 13 Reasons Why, looks can sometimes be deceiving.