Dress to Undress

In order to show customers the benefits of a style upgrade with clothing subscription service Trendy Butler, we drew upon a singular insight: The only reason many guys get all dressed up to go out is so that they can end the night with no clothes on at all. We turned that idea into a digital campaign that turned heads and got men to start thinking their look. Because Trendy Butler’s users don’t just dress for success, they “Dress to Undress”.