Defend the Green

Seville’s Real Betis Balompie is known as the greenest club in Spanish football. Not just for their iconic colors, but for their long-held title as the most sustainable team in LaLiga. So when a historic drought devastated their region – robbing it of those colors that are as important for their fans as they are for the planet – Betis decided to put up their best defense.

We launched DEFEND THE GREEN: A multi-channel activation encouraging water conservation. To get fans talking, the club swapped its iconic green kit for a brown, cracked-earth design symbolizing drought-stricken Seville, which they debuted at a league match dedicated to educating fans, clubs and businesses about better conservation practices. 

But more than just raising awareness, Betis put their message into action: Becoming the first pro team to measure a match’s hydric footprint, and using that data as a benchmark to to reduce their own water use while challenging other teams in the league – and around the world – to beat their score.