Sony Pictures

Sony Pictures wanted to generate excitement – and a little bit of terror – for the Spanish premiere of the new Marvel film Morbius, starring Jared Leto as the eponymous vampire. So in order to let people know that the franchise’s newest anti-hero had arrived, we created a viral stunt that had people across the country talking… and running for their lives.

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“El Metro de Madrid se infesta de murciélagos”

“Morbius detrás de la invasión de murciélagos en el Metro de Madrid”

“Morbius se presenta con una original campaña de publicidad”

“Murciélagos en el metro de Madrid”

“El anuncio impacta... y agobia a la vez”

“¿Por qué el metro de Madrid se ha llenado de murciélagos?”


  • Sony Pictures


  • Media/Entertainment
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