Minicríticos

Orlando has been a staple in Spanish households for over 100 years. But to keep being the nation’s most beloved tomate frito brand and stay relevant among future generations, Orlando had to win the hearts of the present ones. That’s why we wanted to connect with young parents. By empathizing with the pressures that come with kids becoming increasingly demanding. So much so that preparing a simple meal can start to feel like competing in a cooking show…

This is exactly what we channeled in the brand’s national TV campaign. We followed the story of a stressed young father, hoping to serve an adequate meal to his kids—who looked rather intimidating, like mini food critics, judging each aspect of the dish, until fortunately, the flavor of Orlando wins them over. Showing that with the best tomato sauce, your creations will always make the cut, and cooking doesn’t have to be so hard. #TakeItEasy #TomateOrlando