Estiguars

Codere, Spain’s largest sports betting platform, wanted to breathe new life into their YouTube channel, “Codere+”. So we created “Estiguars”, a 10 episode comedy series following the antics of two stewards – the security guards forced to watch the stands while the world’s greatest athletes play behind their backs – as they travel around the world to work at different events, from the Summer Olympics to the Super Bowl. Each chapter was timed to coincide with a specific sporting event, weaving in up-to-date talking points and insights that made the show that much more relevant for the brand’s sports-obsessed fans.