Orange is the New Green

Over the past decade, temperatures in urban areas across Spain have risen by more than 1.5°C, intensifying the so-called heat island effect. Yet one key line of defense often goes unnoticed: urban green spaces, which help to lower temperatures, absorb CO₂ and clean the air. 

That’s why Real Betis Balompié, through their Forever Green initiative, brought the conversation to the pitch with a kit inspired by Seville’s most iconic tree: El naranjo (orange tree). Partially made from orange-peel fibres, this first-of-its-kind shirt features details like numbers which used a sustainable scratch-and-sniff technology to give them the scent of azahar (orange blossom). 

Unveiled in the heart of the city and worn in a LaLiga match against Rayo Vallecano, the kit became a reminder that a greener way of life begins in the barrio.

To amplify that message – and educate the young fans about climate action – we created a limited-edition comic book featuring two football icons: Palmerín (the Betis mascot) and Naranjito (the much beloved mascot from the ‘82 World Cup in Spain), who teamed up to face down urban villains like Extreme Heat, Noise, and Pollution.