30 Years Young
Pull&Bear
A lot has changed since youth clothing brand Pull&Bear first opened their doors in 1991. But one thing hasn’t: the young. They always have been, and always will be, creative, passionate, idealistic, and free spirited. And we wouldn’t have them any other way. So to celebrate the brand’s 30th anniversary, we launched “30 Years Young”: An international campaign across all channels, from TikTok to OOH to in-store, and even a video game, all with a clear message for the youth that have inspired the brand over the last 3 decades: Never change.
In addition to the campaign, we threw a 90’s inspired birthday party for the brand on Twitch, hosted by Cristinini and featuring some special guests: Popular influencers from around the world like Guillermo Campra and Inés Hernand. The show, which was filled with surprises for viewers, racked up record numbers for the brand on the platform.
“Una campaña que es una delicia para sus amantes y seguidores”
“La firma de Inditex celebra su treinta aniversario con una gran campaña”
“Pull&Bear cumple 30 años inspirando a una generación”
“Pull&Bear champions its heritage with this digital rollout”
“Pull&Bear regresa a 1991 para celebrar sus 30 años”
“Pull&Bear celebra sus 30 años con una campaña enfocada en la juventud”
Client:
- Pull&Bear
Sector:
- Retail
Capabilities:
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